Read our review of the 75 Page Winning The Zero Moment Of Truth eBook from Google.
What the Zero Moment Of Truth Definition actually means for your business…
Read here and find out why you should read this e-book from Google.
SEE THE VIDEO BELOW
Is the Zero Moment of Truth something you need to know about in your business and can it help you?
I like what John Ross CEO of Shopper Sciences says in the video:
“Zero Moment Of Truth defines not only what the shopper is doing, but the future of marketing.”
You can downloaded the new Winning the Zero Moment of Truth eBook from Google below.
Watch the video produced by Google then click on the link below to download the free Winning the Zero Moment of Truth eBook.
Here are some stats shown throughout the video according to Google, in case you would like a nice bullet point list of them.
- 84% of Americans Engage in ZMOT (Zero Moment Of Truth) activities prior to purchase.
- In 2011, the average shopper used 10.7 sources of information before buying.
- In 2010, only about 15% of media ad budget money was spent online.
Winning the Zero Moment Of Truth
Review is still in progress. I am finishing this as of 10/3/11.
Who knows… the Zero Moment Of Truth eBook may just change the way you look at marketing for years to come!
- Kyle Allred